What’s the difference between UX and CRO?

UX focuses on how users experience your site—navigation, clarity, and accessibility (including WCAG compliance). CRO focuses on performance—removing friction and increasing conversions through data-backed insights. Think of it this way: UX makes it usable. CRO makes it convert. Our audits combine both for maximum impact.

How do I know if my site needs a CRO audit?

If your site gets traffic but low conversions, high bounce rates, or inconsistent user behaviour, it’s time for a CRO audit. It’s especially valuable for eCommerce stores, lead gen funnels, or service businesses looking to turn more visitors into customers.

What tools are used in a CRO audit?

We use a combination of GA4, Hotjar, session recordings, path exploration, and scroll depth analysis—alongside UX heuristics and industry benchmarks—to uncover what’s blocking conversions and how to fix it.

Do you offer A/B testing?

No — and hereWe don’t start with testing — we start with fixing. Once we’ve removed friction and identified high-impact opportunities, we can guide what’s worth testing (or not).

If I’m already investing in SEO, ads, and marketing—why do I need CRO?

Great question. Everyone wants to claim the win—your SEO team, ad platform, or media agency. But if the traffic they’re driving isn’t converting, and your spend keeps growing with little return, something’s missing. That’s where CRO comes in. CRO bridges the gap between traffic and results. It ensures that the users you’re paying to acquire actually take action—whether that’s buying, signing up, or enquiring. Without it, even the best campaigns can fall flat.

How does The CRO Co handle my data, and what am I agreeing to?

We respect your privacy and never sell, share, or profit from your data. Any information you share — like contact details or site analytics — is used only to improve your experience and deliver our services. When you work with us or use this site, you agree to our approach: no lock-in contracts, no shady tactics, and full transparency.

What if I already have ideas I want to test?

Great — we’ll work with you to score them. We use behavioural data to validate and prioritise your test ideas inside our CRO Priority Matrix, so you know what’s worth implementing (and what’s not).

Conversion-Focused UX & CRO Audits

CRO.co

What No One Tells You About Website Conversions and Why More Traffic Won’t Help

Your website has one job: To sell. (Sell the click or the product) If it’s not doing that, You’re left hoping this month works out better than the last. Or the market throws you an uplift. That’s survival.

Who it’s for:
Founders:
Who are tired of pouring cash into ads without seeing growth Get back in control of your ad spend. → Performance leads, marketing managers and social media teams:
who are under the pump to lift conversions Let us help you show ROAS your stakeholders can’t question →

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Not sure if an audit is for you? We’ll point you to the fastest path to more revenue.

aboutWelcome to the New Era of Conversion Optimisation

CRO.co

What No One Tells You About Website Conversions and Why More Traffic Won’t Help

Who We areThe CRO. Co exists to convert traffic wasting sites into top performing assets, built on 20 years of data analysis and sales psychology.

Who You AreFounders

Who You AreThe Performance Lead (Growth/Digital/Product, Social)

get in touchUnsure where to start?

Get in Touch