Conversion specialists for Shopify, SaaS, and service brands.
James A. Cole leads research direction, thought leadership, and strategic methodology. He is the voice behind the agency’s benchmark reports, published frameworks, and point of view on conversion strategy, responsible for codifying insights into scalable models and shared language.

James A.ColeCo Founder and Head of CRO Research
Sarah Garnett leads data analysis, research execution, and client delivery. She shapes the frameworks, prioritisation models, and audit outputs that define The CRO. Co’s reputation for clarity, precision, and commercial relevance. Her work ensures recommendations are grounded in real user behaviour, analytics, and implementation reality.

Sarah Garnett Co Founder and Lead Data and CRO Analyst
James A. Cole leads research direction, thought leadership, and strategic methodology. He is the voice behind the agency’s benchmark reports, published frameworks, and point of view on conversion strategy, responsible for codifying insights into scalable models and shared language.

James A.ColeCo Founder and Head of CRO Research
Sarah Garnett leads data analysis, research execution, and client delivery. She shapes the frameworks, prioritisation models, and audit outputs that define The CRO. Co’s reputation for clarity, precision, and commercial relevance. Her work ensures recommendations are grounded in real user behaviour, analytics, and implementation reality.

Sarah Garnett Co Founder and Lead Data and CRO Analyst
The TeamThe Team Behind the Strategy
Role
Data Analyst
Interprets behaviour data from tools like GA4, Hotjar, and session replays to validate UX patterns.
Role
CRO Analyst
Identifies friction in funnels, drop-off points, and missed revenue across key templates.
Role
Analytics Engineer
Ensures tracking infrastructure (GA4, GTM, events) is accurate, complete, and conversion-ready.
Role
SEO Consultant
Ensures all recommendations protect SEO performance and preserve the value of your paid and organic traffic.
Role
UX Researcher
Audits page layout, structure, and user flow for clarity, accessibility, and interaction efficiency.
Role
Content Strategist
Aligns UX and CRO fixes with content clarity, hierarchy, and customer messaging.
Role
Project Manager