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Case studiesWhy It Works: Decision Psychology in Action

2025Benchmark Report

2025 CRO Benchmark Report cover by The CRO Co – audit-first conversion optimisation insights across 12 industries
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Summary of CRO trends from 170+ A/B tests and UX audits – highlights clarity, trust cues, mobile UX and AI visibility as top performers
CRO benchmark methodology – based on verified tests from VWO, AB Tasty, Zuko, GA4 data, and The CRO Co audit repository
Conversion performance metrics chart – Hierarchy, Clarity, Friction, Confidence, Momentum weighted for audit scoring by The CRO Co
CRO uplift examples – mobile exit popups, trust messaging, CTA rewrites, form simplification and trial copy outperform standard patterns
Pie chart of CRO test impact – mobile popups (27.2%), simplified sign-up flows (20.9%), emotional UI (18.7%), button copy (13.9%)”
AI readiness stats – 78% of sites fail LLM visibility checks; schema, metadata, and formatting gaps reduce chat-based discoverability
Form completion rates by industry – Insurance (23%), Education (18.3%), SaaS (14.9%), Financial (14.7%), eCommerce (12.5%)
Benchmark conclusion – clarity, structure, schema and friction reduction outperform tools and tests in 2025 conversion success
James A. Cole, founder of The CRO Co – 20+ years in CRO, UX and teardown-based optimisation for SaaS, eCom, and public sectors
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Insight:
Category pages overloaded with options

Behavioural Principle:
Paradox of Choice (Schwartz, 2004)
Outcome:

product engagement
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Insight:
No social proof until deep scroll

Behavioural Principle:
Reassurance Bias – Reviews build confidence early
Outcome:

conversion lift
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Insight:
Disjointed PDP content hierarchy
Behavioural Principle:
F-pattern Scanning – Users scan top-down; content buried.
Outcome:

checkout starts
0 +

Insight:
Hidden Filters Caused Drop-Off

Behavioural Principle:
Paradox of Choice (Schwartz, 2004)
Outcome:

increase in filter use
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