Book A Discovery Call
Close

Case studiesWhy It Works: Decision Psychology in Action

2025Benchmark Report

ServicesExplore our audit services — tailored for growth, clarity, and faster decisions.

UX Audits

Conversion Rate Optimisation Audits

White – Label CRO 

Insight:
Category pages overloaded with options

Behavioural Principle:
Paradox of Choice (Schwartz, 2004)
Outcome:

product engagement
0 +

Insight:
No social proof until deep scroll

Behavioural Principle:
Reassurance Bias – Reviews build confidence early
Outcome:

conversion lift
0 +

Insight:
Disjointed PDP content hierarchy
Behavioural Principle:
F-pattern Scanning – Users scan top-down; content buried.
Outcome:

checkout starts
0 +

Insight:
Hidden Filters Caused Drop-Off

Behavioural Principle:
Paradox of Choice (Schwartz, 2004)
Outcome:

increase in filter use
0 +

get in touchLet’s Unlock More Conversions—Start Your CRO Audit Today

Share what’s blocking you—we’ll book a discovery call within 24–48 hours to map a path forward.

Get in Touch

Tell us your conversion goals
What type of business are you?
What are you interested in?
Drop your URL so we can review your setup before we connect.