CRO & UX Case Studies | Conversion Wins

Case studiesWhy It Works: Decision Psychology in Action

Insight:
Category pages overloaded with options

Behavioural Principle:
Paradox of Choice (Schwartz, 2004)
Outcome:

product engagement

0 +

Insight:
No social proof until deep scroll

Behavioural Principle:
Reassurance Bias – Reviews build confidence early
Outcome:

conversion lift

0 +

Insight:
Disjointed PDP content hierarchy
Behavioural Principle:
F-pattern Scanning – Users scan top-down; content buried.
Outcome:

checkout starts

0 +

Insight:
Hidden Filters Caused Drop-Off

Behavioural Principle:
Paradox of Choice (Schwartz, 2004)
Outcome:

increase in filter use

0 +

Share what’s blocking you—we’ll book a discovery call within 24–48 hours to map a path forward.

Download the 2025 CRO Benchmark Report
Tested patterns. AI visibility wins. Priority fixes that convert - backed by data.

Tell us your conversion goals

Please enable JavaScript in your browser to complete this form.

Full Name *

Company *

Your Role *

Email *

Subject

What type of business are you? *

What are you interested in? *

Your website

Drop your URL so we can review your setup before we connect.

Message