CRO & UX Case Studies | Conversion Wins

Case studiesWhy It Works: Decision Psychology in Action

Insight:
Category pages overloaded with options

Behavioural Principle:
Paradox of Choice (Schwartz, 2004)
Outcome:

product engagement

0 +

Insight:
No social proof until deep scroll

Behavioural Principle:
Reassurance Bias – Reviews build confidence early
Outcome:

conversion lift

0 +

Insight:
Disjointed PDP content hierarchy
Behavioural Principle:
F-pattern Scanning – Users scan top-down; content buried.
Outcome:

checkout starts

0 +

Insight:
Hidden Filters Caused Drop-Off

Behavioural Principle:
Paradox of Choice (Schwartz, 2004)
Outcome:

increase in filter use

0 +

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