If your site gets traffic but not enough enquiries, this is for you.
A high-performing lead generation site should convert curious visitors into real conversations. But too often, we see businesses unintentionally blocking their own success with cluttered layouts, misplaced CTAs, or too many competing choices. That’s exactly what we uncovered—and fixed—on a recent project for a architecture studio.
What happened next? A surge in leads. Let’s break it down.
Visitors Weren’t Taking Action—Here’s Why
This category page had strong traffic. Users were clearly interested. But they weren’t converting.
Scroll tracking revealed the issue: the main call-to-action (CTA) wasn’t visible to a third of visitors. It was buried beneath too many visual distractions—making it hard for users to know what to do next.
No matter how good your product or service is, if users don’t clearly see their next step, they won’t take it.
What We Changed to Unlock Conversions
We applied three proven CRO tactics:
Moved the CTA above the fold so users saw it instantly
Reduced unnecessary options that overwhelmed first-time visitors
Used thumbnail visuals and minimal copy to guide decisions
The result? A smoother, faster path to action—and more qualified leads hitting the contact funnel.
Why It Worked: Decision Psychology in Action
Ever felt overwhelmed by too many menu options? Your users feel it too.
This CRO win aligns with the Paradox of Choice, a concept popularised by psychologist Barry Schwartz in his 2004 book and TED Talk. Schwartz’s research shows that when people are faced with too many options, they often experience decision fatigue, anxiety, and inaction.
By removing friction, simplifying the layout, and presenting one clear next step, we reduced cognitive load—making it easier for users to move forward with confidence.
The Impact: Leads Up, Engagement Up
Within 30 days:
More users engaged with the page
More users clicked through
Lead submissions increased—without changing the offer
No complex redesign. No new copy. Just strategic CRO rooted in behavioural science.
What This Means for Your Business
If you’re investing in ads, SEO, or email marketing—but your site isn’t converting—you’re losing revenue every day.
A small structural change on a key page can make a big difference in how many users convert into customers. And that’s exactly what our lead generation CRO audits are built to deliver.
Want More Leads from Your Website?
We help businesses uncover what’s blocking conversions—and fix it fast.
No fluff. No generic templates. Just proven strategies grounded in psychology, research, and data.
No lock-in contracts. No endless A/B testing cycles.
Book your Lead Generation CRO Audit now →
Let’s turn traffic into leads—and leads into revenue.
