Privacy Policy | Data Tracking & Compliance
Effective Date: 15 May 2025
Last Updated: 15 May 2025
At The CRO. Co, we respect your privacy — but we also track user behaviour, because that’s kind of our thing. We’re in the business of understanding friction, fixing drop-offs, and helping businesses convert better. That means we may collect information about how you use our site — but we never sell or rent your data. Ever.
This Privacy Policy explains how we collect, use, and protect your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
1. What We Collect
We may collect the following types of information:
- Contact details (name, email address, phone number) when you fill out a form or contact us
- Business details (company name, role, project info)
- Usage data (pages visited, time on page, buttons clicked, scroll depth)
- Device info (browser type, screen size, operating system)
- Tracking data via services like Google Analytics, Hotjar, Meta Pixel, or custom tracking tools
2. How We Use It
We collect this information to:
- Understand how visitors interact with our site
- Improve the usability and performance of our website
- Respond to your inquiries or service requests
- Provide customised recommendations
- Track the effectiveness of our marketing and service delivery
3. Cookies & Tracking
Yes, we use cookies. They help us:
- Monitor behaviour (so we can fix things like dead clicks or drop-offs)
- Personalise your experience
- Analyse anonymised data to refine our service offerings
By using our site, you consent to our use of cookies unless you disable them in your browser settings.
4. Third Parties
We may use trusted third-party tools and platforms for:
- Analytics (e.g. Google Analytics, Hotjar)
- CRM and email automation
- Secure file storage or cloud collaboration
These platforms do not receive or use your data for their own marketing, and we have agreements in place to ensure compliance with privacy obligations.
5. We Never Sell Your Data
Nope. Never. Not now, not ever.
Your data is only used to help you — or others like you — improve conversion performance. That’s it.
6. Where Your Data Is Stored
Your data may be stored securely on servers located in Australia or internationally through secure, privacy-compliant platforms. We take reasonable steps to protect it against misuse, loss, unauthorised access, or disclosure.
7. Access and Correction
You have the right to:
- Request a copy of the data we hold about you
- Ask us to update or correct your personal information
- Request that we delete your data (unless required for legal or transactional purposes)
Contact us for all access or correction requests.
8. Your Rights Under Australian Law
As an Australian user, your privacy rights are protected under:
- The Privacy Act 1988 (Cth)
- The Australian Privacy Principles (APPs)
- NSW-specific data protection requirements for digital service providers (where applicable)
If you believe your rights have been breached, you can lodge a complaint with us first. If unresolved, you can contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
9. Changes to This Policy
We may update this policy from time to time to stay compliant or to reflect changes in our tools or tracking practices. We’ll update the date at the top when we do.
10. Contact Us
For questions, concerns, or requests about your data: