Terms & Conditions

Effective: 15 May 2025

Welcome to The CRO. Co. By accessing our website or engaging with our services, you agree to the following Terms & Conditions. These govern your use of our site, our products, and any advice we provide — and are here to protect both you and us.

1. Who We Are

The CRO. Co is a UX and CRO consultancy based in New South Wales, Australia. We provide fixed-price audits, UX strategy services, white-label audits, discovery calls, and tracking implementation support (like GTM audits).

2. Use of This Website

By using this website, you agree:

Not to reproduce, distribute, or resell any part of this website or its content
Not to misuse our website for fraudulent or unlawful purposes
That all content is protected by copyright, and belongs to The CRO. Co or its content partners

3. Our Services

We deliver:

UX and CRO audits (single-project basis or subscription)
Strategy workshops
White-label audits for agencies
GTM audit services
Discovery calls
Custom UX improvement plans

All services are offered without lock-in contracts and delivered as fixed-scope projects. Results may vary depending on your traffic, dev implementation, and user base.

4. Advice Disclaimer

We provide insights, recommendations, and technical suggestions based on user research, behavioural data, analytics, and modern UX/CRO principles. However:

All advice is general in nature and tailored for performance optimisation — it is not legal, financial, or compliance advice
You are responsible for how you implement any recommendations
We are not liable for loss of traffic, revenue, or business outcomes related to your site or user behaviour

5. Payment Terms

All fixed-scope audits require:

75% deposit upfront
25% payable prior to final delivery

We begin work after the initial deposit is received. No work will be delivered until the final payment is completed unless otherwise agreed in writing.

Optional 10% Discount:

Clients who agree to provide a public review — including name, role, company logo, and profile image — within 14 days of receiving their audit are eligible to have 10% of their project total waived from the final 25% payment.

This review may be used on our website, pitch decks, or case study archive.

6. Refund Policy

Due to the nature of our services:

We do not offer refunds once work has commenced
If you cancel before work begins, your deposit may be refunded at our discretion, less admin time and transaction costs
If your project is delayed by more than 14 days due to missing access or assets on your side, we reserve the right to pause or reschedule delivery without refund

7. Intellectual Property

All templates, deliverables, frameworks, and audit structures are the intellectual property of The CRO. Co.

Clients are granted a non-exclusive, non-transferable licence to use the deliverables within their business or their client’s business (if under a white-label agreement). You may not:

Resell
Publish
Share publicly
Rebrand and distribute without permission

8. Confidentiality

We treat your data, credentials, and strategy discussions as confidential. We expect the same of our clients regarding our internal tools, audit formatting, or proprietary methods.

9. User Tracking & Privacy

We track how users interact with our website using tools like GA4 and Hotjar — that’s kind of our job. We use this data to improve performance. For more info, see our Privacy Policy.

We never sell your data. Ever.

10. Limitation of Liability

To the maximum extent permitted by law:

We are not liable for any indirect or consequential loss
We are not liable for implementation outcomes, dev errors, or third-party tool changes
Our total liability is capped at the total fees paid for the services provided

11. Governing Law

These terms are governed by the laws of New South Wales, Australia. Any disputes will be handled in the courts of NSW.

12. Changes to These Terms

We may update these Terms at any time. Updates will be posted on this page and effective immediately unless otherwise stated. For an overview of your rights under Australian law, see the ACCC’s guide to consumer contracts.

13. Contact

For any questions about these Terms & Conditions, please contact:

The CRO. Co